This blog is brought to you by the letter L. Does that take you back? If you know the reference then you, sir or ma’am, might be awesome.
Sesame Street was one of my favorite shows when I was growing up. That and The Price Is Right could keep me entertained all morning. If you have seen the show, then you know that many of the skits on it had to do with that letter (or whatever the number of the day was). In this case we’ll make the number of the day 1. Why, because this is the first blog in a series.
Let me go ahead and apologize right now. Some folks might get upset with some of what I am going to say. If so, well…yeah, it is what it is. Here is something that is a truth about writers: we don’t tend to speak our minds completely when writing our blogs or tweeting or Facebooking. Some of us don’t want to offend readers or other writers, and others of us just don’t care who we offend and sitting in front of a monitor or mobile device makes it easy to be who we are not. Then there are those that have that happy medium, in which they can speak the truth in a manner so eloquent that even if it is offensive it doesn’t come across that way. This is a hard place to get to. Those are the ones who can balance out being real and honest, yet not offend people. Unfortunately, I am not one of them.
So, let’s get to this.
L is for Lazy. There. It’s out there. Lazy is defined (as an adjective) as unwilling to work or use energy.
Lazy is often used for someone who just won’t do anything, even if it will benefit that person. Here is another truth: a lot of writers fall into this category. I did not say all, and I did not say a majority of writers. I said a lot of writers fall into this category. If you aren’t one of them, then none of this applies to you. However, if you are one of them, maybe you should listen up.
First, let me clarify something. I am not a well-known writer. I have my fans and I have my roadies and I have folks who may or may not like my work. They may be few (or they may be many, I don’t know), but they are loyal. Since I am not a King or a Koontz or a Patterson you may not want to listen to me. You may not think that what I have to say matters since I am not of the ranks of the masters. If that is the case, just go ahead and click the X in the upper right hand corner. I’ll wait.
Now that everyone is done clicking the X, I hope there are some of you still out there willing to hear me out.
So, you are a writer. Great. So, you have a computer hard drive full of stories. Great. So, you want people to read them. Great. Where are you getting the readers from? The reading pool is dwindling, so where are you getting them? More importantly, how are you getting them?
For the sake of argument, let’s say you get a book published by a publisher. In order to get to that stage, you’ve done a little bit of work already. You’ve written a story. Hopefully, you cleaned it up. You researched the market for a publisher. You submitted it. Then you waited (and that is hard to do). Your story got accepted (Yay You!). Edits were done. I hope you approved or disapproved (some, if warranted) them. Then you approved the cover art, right?
Stop. Before the book was published did you promote it at all? Did your publisher promote it? Did you tell your friends and family? Did you contact the local newspaper and see if they would do a piece on it? Did you post it on Facebook and Twitter and Instagram and Pinterest and…and…and…all of the other social media platforms you could find? Did you try things like Thunderclap? Did you have an online book release party? Did you generate buzz for the book?
You didn’t? Okay. Well, that’s unfortunate, but hey, you can still salvage your sells.
Your book has been published now. How are you promoting it? One post on social media a week? Well, that’s a start. What about blogging? What about a website? What about Facebook groups and author take overs? What about trying to get on podcasts or have interviews done on local radio shows? How about trying the local paper again? What about the library? Many libraries like local authors. How about book conventions or festivals?
Have you done any of these? If not, you’re killing your book, your publisher and your career.
‘But it’s the publisher’s job.’
Well…yes and no. Yes, the publisher should promote and market your book. That is part of how they do business. They should have a marketing plan that goes beyond Facebook. They should also work with you, the author, on this marketing plan so that it fits both parties’ needs. So, yes, it is the publisher’s job.
It is your job as well. Here is why: it is your book and your book will only be as successful as you make it. First you have to write a good book, have it edited (not by yourself), and get it published. But then the work really begins. Promoting your own work is vital to the success of your book, and in turn, you. If you want to leave it up to the publisher to do all of the marketing, go right ahead. Unless your publisher has some big bucks there is a good chance the publisher can only reach so many.
This is where you come in. This is where you cannot be lazy. You have social media. Use it. Don’t spam people, but use social media to post pictures of the cover, links so people can purchase the book, write blogs, not just for you, but for other writers’ blogs. If you just do one thing a day it will help get your name out there and get the book out there.
You think I’m nuts, don’t you? Well, look at it this way: say you want a job, so you go out and you put in an application at one place and then you wait for that one place to call you and say, ‘hey, you’ve got the job.’ Unless your resume is phenomenal and you are great in that field, chances are you’re going to be waiting around for a long while. You either don’t really want a job or you are very confident in yourself. Most of the time it’s the former of the two.
In order to get a job, you’re not just going to put in one application. You’ll put in several and then you will follow up with the jobs that you applied to. Eventually the people at a place of employment is going to say, ‘hey, this person keeps contacting us, maybe they really do want a job.’ By constantly saying, ‘her I am,’ the employers eventually notice you. If you don’t do that, most of them don’t notice you.
If you don’t market your own books, how do you expect readers to find you? If you don’t say, ‘here I am’ how do you expect people to know you have written a book?
Look at it this way: The readers are your employers. You want to get a job with them as their author of choice. You have to put in the application (that would be the story, and getting it published is the resume). Then you have to let them know you are seriously interested in the job. This requires you to do something besides write. This requires you to not sit on the sidelines while the publisher does all of the marketing. Because here are two truths: 1: Some publishers do not market their writers. It’s counterproductive, but it happens more than we think. 2: If the publisher has ten books out, then that publisher is marketing and promoting ten books. If you do the simple math that would be ten percent of their marketing time and promotions goes to your book. If you market your own work, one hundred percent of your time and promotions can go to your book.
But wait, there is more. Don’t just market your work. Get to know the authors under the publisher’s umbrella. Talk to them. Then, once you know each other, promote their work as well. In return, hopefully, they will promote your work. This not only helps you, but it helps other authors and the publisher. The more you, as the author, promote your own work (and others) the better chance you have of getting further along in this business.
But…but…but…that’s a lot of work!
Well, yeah. And this is where L is for Lazy comes into play. You see, so many writers complain about why they aren’t doing well, why their books aren’t selling. What are the other folks doing that I am not? You know, things like that. If you rely solely on the publisher to market you, then you are not doing your share of the work. The publisher can only do so much. You, the writer, have to take control of your work. If you want it to go somewhere you have to grab the bull by the horns and make it go the way you want it to. That isn’t going to happen without saying, ‘hey, here I am. Come read my work.’
This is not a business for lazy folks. It’s a business for hard working people. The lazy need not apply. If you are lazy and you have the mindset of ‘I’m the author, let the publisher and everyone else promote me,’ then please, stop. You’re just hurting yourself and no one really wants to hear the complaining when things don’t go your way.
One more truth before I go: Do you like when someone waste your time? Do you like when you feel like you could have done something better with the time you lost because of someone else? It’s somewhat infuriating, isn’t it? Well, if someone believes in you enough to publish your book and market it, and you do nothing, then you are wasting their time. You are wasting their efforts. And no one likes their time and efforts to be wasted. No one. Not me. Not you. Not the publisher. Not the readers.
I, personally, do not like lazy people. It’s probably my biggest pet peeve. I can’t stomach it. At all. Part of that is because the lazy folks I know tend to blame everyone else for nothing going right for them, when all they had to do was help themselves and use a little bit of energy and things would have gone in a different way.
L is for Lazy. I beg you, if you are of the mindset that you are a writer and not a marketer, please, for your own sake, change that. If you don’t, you will find yourself wondering, ‘why is no one buying my book?’ And you might even blame someone else for this. It’s like being blind to something important—you just won’t see the truth.
I hope some of you stuck around until the end. And if so, I will say what I always say: until we meet again my friends, be kind to one another.