If you’re a writer, I want you to say something for me. You may not want to say it, but I want you to. Okay? Will you say it? I’m trusting you to do this for me. It is important.
Are you ready?
Are you sure?
Okay, say this:
“I am not important.”
How many of you saw that line and refused to say it? How many of you said, “I’m important” instead of those four words I asked you to say?
So, let’s try this again.
Are you ready?
“I am not important.”
Come on. Really? There is a point to this. It’s not to make you feel lesser as a person. It’s about ego.
I am a writer. I am a damn good writer. But I’m not important in the grand scheme of writing.
You see, writing is only part of the equation. Being the writer, you are the vessel for words. You are the creator of sentences. You are the artist whose vision is the story. But you are not important.
“If I’m not important, then who or what is?”
What’s important? Well, that’s simple. The story.
Let me explain before everyone gets all bent out of shape with me.
You can be the best writer in the history of writing, but if you can’t tell a good story, being a good writer means nothing. As a writer, you should take pride in penning a great story, but you have to be careful of making the story secondary to you. Yes, you wrote it. Yes, it’s great, but put that ego aside when talking about it. Because, well, it’s not about the writer, it’s about the story. But we make it about us, us, us. It’s like we’re all a bunch of Daffy Ducks running around going, “Mine! Mine! Mine!”
“I wrote this book. I had this idea. I created these characters. I connected this dot to that one and this is the result. I am great. This book is mine, mine, mine! Buy my book.”
Many writers have massive egos and they make everything about themselves, not about the stories they write. Sure, we need them to write their stories, because without them, we don’t have those stories. But hearing an author talk about how great he or she is, is a major turnoff for me.
You penned the next great novel, but while you were penning it, did you know it was the next great novel? Did you know it would sell so well it shot up the New York Times and USA Today Best Seller Lists? Did you have any clue someone might read it and want to turn it into a movie? Sure, you might have hoped for these things, but did you know the story was destined for greatness? I doubt it.
Great writers don’t always write great stories. However, a great story can make a writer great overnight, even if that writer never puts out another story. A writer doesn’t make a story great, but a story sure can make a writer popular.
I feel like, as authors, we get in the way far too often, and we make this business about us, about all the great words we have written. What we fail to do so often is talk about the actual story. No, I don’t mean we don’t talk about the book. We do that in every promotional meme or flyer or social media post we put out there. It’s a buy, buy, buy my book world and we talk about that—about buying the book—more than we ever talk about the actual story that is the book.
There is a difference between promoting your book and talking about the story.
Promoting a book usually talks a little about the book in a manner to entice you to buy it. On social media, it usually involves a meme of an image that is directly related to the story and usually a quote from the book or the synopsis from it. The image here is a promotional for My Summer Vacation by Jimmy Lambert. It comes complete with an image, a blurb from the book, the title and who it is by and a coming soon tag. It’s purely promotional and is not meant to be about the actual book, but about selling the book. It’s about catching your eye in hopes of you finding it appealing enough to, at least, make you think about the book, because if you’re thinking about it, the chance of you buying it increases. It doesn’t necessarily mean you will buy the book right away, but it is there, in your mind, even if deep within the recesses of it.
Now, let me tell you about this story. I love the storyline that follows Jimmy Lambert from young kid with his entire summer in front of him, to a beaten and battered and broken child who survives a horrifying series of events. So many bad things happen to Jimmy, and I wasn’t really sure how he would bounce back from them. I mean, was it too much? Did these events do irreparable harm to him, both mentally and physically. I cringed in Chapter 18 when something happened out of desperation—something I don’t think I could ever do. This story, it has a touch of so many realistic elements, from bullying, to friendship, to the horrors of being wrongly accused of something, to being placed in a criminal youth facility, to revenge, to sorrow and guilt, to a touch of love and hope. It’s heart wrenching at points.
When you consider Jimmy is twelve in this story, he’s not very big and he’s kind of a wimp, all the things that happen from beginning to end, I could only shake my head and think, ‘how is he going to survive this? Is he going to survive this?’
That’s talking about your story. It’s not selling it. It’s talking about it with a passion for people to know the story is emotionally charged. It’s not saying, hey, buy my book. It’s saying, hey, this is a great story, a story I love. The book is just how it is presented. And that’s really what a book is, isn’t it? A presentation in words. Kind of like a movie is a presentation in moving pictures, and a song is a presentation of music and words.
As a writer, you should want to tell people about your story. You know that story better than anyone else. You know the characters and the settings and all the events that take place within it better than anyone else. Why not talk about the story? By talking about the story, we show potential readers how passionate we are about the story.
It’s not about selling. It’s about that passion the story brings us. It’s all about the story. Not the book. Not the writer. The story is what matters. The story is important. The writer may be important in one way, but in the end, it is always about the story. Always.
Now, can you say it with me?
“I’m not that important.”
Now add this: “But the story is.”
As always, until we meet again my friends, be kind to one another.