On April 21st, 2018, Cate and I were at the Aiken Strawberry Festival.
I have two confessions to make. The first: I was excited going in. The festival’s home page boasted the expected amount of visitors would be between 2000 and 2500 people. For a four hour event, that is a lot of foot traffic. I was optimistic we would have a good day.
Now for confession number two and this is the one I hate to admit, but on the grounds of being transparent, I will. I honestly didn’t realize the event was being held at an episcopal school. Let’s think about this for a second: I write horror and I was going to attempt to sell books about the darker things in life at an episcopalian school. I honestly didn’t think this was going to go well. I mean, who is going to buy horror books at a religious school?
I hang my head in shame for thinking this. I did the proverbial judging the book by its cover. I can’t say I will never do that again, but I can say the Aiken Strawberry Festival turned out to be quite enjoyable, but I am getting ahead of myself here.
The first half hour didn’t bode well. One person came by our booth, his hands behind his back. He looked disinterested and said nothing as he walked by, even though we tried to engage him in conversation. Oh well. It was just one person, right? Then, at around 10:30 something happened. It was as if someone opened the floodgates and people flowed in on the rushing waters.
Business suddenly picked up. We talked to a lot of people. We sold some books and some bookmarks … oh wait. Did you not know about Cate’s Bookmark Emporium? Cate makes bookmarks. No, these are not paper bookmarks. These are made with ribbons and charms and she can pretty much make them to order. Keep that in mind if you need or want a bookmark for one (or all of your books).
We met Tina McIntyre with Super Smart Girl, LLC. She is super nice and easy to talk to. We talked for a while and I got to meet a lot of the Super Smart Girls.
The food was good and inexpensive and the length of the festival was just right: four hours. Though we didn’t sell as many books as we did at the State Street Soiree, we sold a comparable number based on the hours there.
All in all, it was a great day at the Aiken … err … let me correct that … All in all, it was a great day at the Mead Hall Strawberry Festival in Aiken.

To top the day off, Cate and I arrived home just in time to see Prettier Than Matt play a short show at the Cayce/West Columbia Riverwalk Amphitheater.
Before I go, I want to mention how great a job the organizer of the strawberry festival did. Her name is Courtney and she was exceptionally nice and helpful and pleasant to deal with on all levels. Cate and I definitely would like to do this event again and look forward to the 2019 Mead Hall Strawberry Festival.
As always, thank you for reading. Until we meet again, my friends, be kind to one another.
A.J.

This festival was held the day after my short story collection, Voices, came out. It was the first stop on the In My Head Tour 2018. Tour? Yes, tour. You see, we are looking at each event as a stop on the Voices promotion tour. Though we didn’t have the books for this event, we had a proof copy and pamphlets we had made up about Voices. At the end of the day, many people were interested in getting the print edition when it comes in.
There were quite a few positives throughout the day. First, there was a ton of foot traffic. Second, we had seventy or so people stop by and talk. Third, I got to see my niece, Emmy. She is like a good luck charm or something. She is only three, but she has been to all four of the Cayce Festivals. Yes, it is possible. She was born in January and the festivals have all been in April.
One of the best things that came out of the day was being contacted on my author page by someone who had stopped by our booth and talked about books. She bought a book and took a Brown Bag Story with her. She posted on my page about meeting us